One plan with every feature, genuinely unlimited sends — and not a single published price. Here's what the calculator hides, and the four gaps we couldn't fill.
Unlimited sends, every feature on one plan, and a pricing page that answers everything except the price.
Moosend sells one self-serve plan — Pro — and puts every core feature in it: unlimited campaigns and sends, the automation builder, landing pages, forms and an AI writer. What it doesn't publish is a single dollar figure. Pricing renders only through an interactive calculator from 500 to 1,000,000+ contacts, there is no free plan (a 30-day trial is the whole window), and add-ons like transactional email and dedicated IPs price separately. The 20% annual discount is among the biggest in this category.
Moosend publishes no dollar figure for Pro at any contact count — not a floor, not an anchor, nothing outside the calculator. The two published discounts are real: 15% off if you pay twice a year, 20% off if you pay annually, and nonprofits stack another 25% on top. Budget by running the calculator at your list size during the trial, and note the number somewhere — it isn't on the page when you come back.
Thirty days, no card, up to 1,000 contacts with unlimited sends — genuinely generous as trials go, twice the length of most rivals'. But it is a trial, not a plan: when it ends there is no free tier to fall back to, which is the single biggest structural difference between Moosend and MailerLite or Benchmark. If your list is small and budget is zero, this is the wrong tool.
Three things that look like plan features price separately: transactional email (via SMTP server), dedicated IP addresses, and custom reports. If you need transactional sends — receipts, password resets — get the add-on quoted before comparing Moosend's total against a platform that bundles it.
Unusual in this category: email credits sold outright — 350,000 for $350 up to 1,000,000 for $1,000, a flat $1 per thousand emails — and they never expire. For a genuinely occasional sender, buying credits once can beat every subscription on this site. No rival we track offers an equivalent.
Any price for Pro at any size. Automation workflow limits, if any. Seat pricing beyond the included 2. All marked as gaps rather than estimated — every claim on this page comes from moosend.com's own pricing and homepage, read 23 August 2026.
Read from moosend.com's own pricing page and homepage — including where those pages stay quiet.
The headline structural difference. Pro includes unlimited campaigns and unlimited sends — there is no multiple-of-your-list cap to compute, which is the constraint that quietly decides against several rivals for frequent senders. Even the 30-day trial sends unlimited email to its 1,000-contact allowance.
A visual workflow builder ships on the one self-serve plan rather than being gated to a higher tier — the gating move most competitors make. Moosend doesn't publish workflow counts or step limits anywhere we could find, so we can't tell you whether "automation included" means capped or uncapped. Ask before you buy if you run many workflows.
Both builders are included on Pro, with their own analytics. Combined with the 130+ professionally designed templates Moosend advertises across newsletters, landing pages and forms, the top-of-funnel toolkit is respectable for a budget platform — though there's no website builder, course tool or webinar feature like the broader suites carry.
An AI writing assistant for campaign content, included rather than sold as an add-on. Moosend describes outcomes, not mechanics — there's no stated model, generation limit or credit system — so treat it as a drafting aid you'll evaluate in the trial rather than a documented capability.
Moosend offers an SMTP server and transactional sending — receipts, password resets, order confirmations — but as a paid add-on on top of Pro, alongside dedicated IPs and custom reports. The capability existing at all is notable at this price point; just price it into any comparison.
50+ stated — including Salesforce, WordPress, Magento, Zapier and WooCommerce, plus API access. That's the smallest advertised count among the platforms we track (Mailchimp states 300+, HubSpot 2,000+), though Zapier and the API cover most gaps indirectly. Check your specific stack against their directory before committing.
Sourced from moosend.com/pricing and moosend.com, checked 23 August 2026.
The 30-day trial is the only way to see your price.
Try Moosend free →Every field we track for Moosend, with the gaps marked rather than guessed.
| Entry-level paid price | Not published. Pro pricing renders only in an interactive calculator, from 500 to 1,000,000+ contacts |
|---|---|
| Free plan | None — a 30-day free trial is the entire free window |
| Free trial | 30 days, no card, up to 1,000 contacts, unlimited sends |
| Plan structure | One self-serve plan (Pro) · Moosend+ custom bundles · Enterprise custom |
| Send limit | Unlimited campaigns and sends on Pro |
| Automation | Visual workflow builder included on Pro; workflow and step limits not published |
| Landing pages & forms | Included on Pro, with analytics |
| Templates | 130+ across newsletters, landing pages and forms |
| Team seats | 2 on Pro · 10+ on Enterprise · more via Moosend+ add-on |
| A/B testing | Included, with real-time reporting |
| Segmentation | Included, with custom fields |
| AI features | AI Writer for campaign content, included |
| Transactional email | Available via SMTP server — priced as an add-on |
| Dedicated IP | Add-on |
| Custom reports | Add-on |
| Integrations | 50+ stated, incl. Salesforce, WordPress, Magento, Zapier, WooCommerce, plus API |
| Pay-as-you-go | Email credits: 350K/$350 · 500K/$500 · 750K/$750 · 1M/$1,000 — credits never expire |
| Annual discount | 20% (15% for six-month billing) · nonprofits stack a further 25% |
| Enterprise extras | Account manager, priority support, SSO & SAML, deliverability optimization |
| Courses & webinars | Not offered |
| Category | Email marketing platform — automation stays inside the email channel |
Sourced from moosend.com/pricing and moosend.com, checked 23 August 2026.
Every feature above is in the trial — nothing is gated.
Start the 30-day trial →Thirty days, no card, every feature unlocked — and the calculator will finally tell you the price.