One paid plan, every feature, a real 500-contact free tier — the simplest offer in the category. The fine print is two caps and a slider. Here's all of it.
The simplest offer in the category: one paid plan, every feature, you only buy list size.
Benchmark strips the tier ladder down to a binary: a free plan holding 500 contacts and 2,500 sends a month, and one Pro plan that includes every feature — you choose a contact count between 1,000 and 100,000 and that's the whole decision. The pricing page shows $27/mo at its default position without labelling which contact count that reflects, sends cap at 10× your contact limit, and extra seats run $15/user/mo. No feature matrix to decode is the pitch; the caps are the fine print.
The page shows $27/mo at the slider's default position — but never labels which contact count that price belongs to, and no other tier prices are visible statically. Between 1,000 and 100,000 contacts the slider is the only source of truth, and no annual discount is mentioned to soften it. Budget by moving the slider to your size and screenshotting the result.
Sends cap at ten times your contact limit each month. A 1,000-contact plan gets 10,000 sends — fine for a weekly newsletter (about 4,300 sends), gone in ten days if you mail daily. This is the same style of cap that catches AWeber users, and it's the first number to check against your real sending pattern before the simplicity pitch wins you over.
500 contacts and 2,500 sends a month, one user, one domain, two API keys — double MailerLite's 250-contact free tier, half of GetResponse's 500-contact/2,500-send plan on contacts... equal on sends. Among the email-first platforms we track, only Kit's 10,000-subscriber free tier is categorically bigger. As a $0 starting point, this is one of the stronger ones.
Pro includes one user; each additional seat is $15/mo — cheap as team pricing goes, but it means a five-person team adds $60/mo to whatever the slider quoted you. The 10-domain allowance on Pro (vs 1 on Free) is the quietly interesting spec: it's enough to run several small brands from one account, which most rivals gate much harder.
Which contact count the $27 default reflects. Any other tier price. Any annual discount. Automation workflow limits, trigger types or step counts. All read from benchmarkemail.com/pricing on 23 August 2026, and all marked as gaps rather than filled with third-party numbers.
Read from benchmarkemail.com's own pricing page — a short read, because the offer is genuinely short.
Benchmark's entire differentiation is structural: all plans include every feature, and tiers differ only by contact limits and seats. There is no "automation unlocks at tier 2, A/B testing at tier 3" ladder to decode — the question is purely how many contacts you hold. In a category where most pricing pages are feature matrices, this is genuinely the simplest offer we track.
500 contacts, 2,500 emails a month, one user, one sending domain, two API keys, and list verification for one list up to plan size. That's a real working plan rather than a demo — bigger than MailerLite's free tier, smaller than Kit's, and with no stated support cutoff like Mailchimp's 30-day limit.
Pro sends up to 10× your contact limit per month across up to 10 sending domains (Free gets 1 domain). The domain allowance is the sleeper spec — enough to run multiple small brands or client properties from one account. The send cap is the tradeoff: platforms like Moosend and GetResponse have no send ceiling at all.
One user included on Pro; additional seats are a flat $15/user/mo. That's transparent and cheap next to per-user suites (EngageBay's all-in-one runs $14.99–$119.99 per user), but remember the base price only covers one person — a team of four is +$45/mo on top of the slider quote.
Automation depth. Benchmark's pricing page confirms every feature ships on every plan, but doesn't enumerate workflow counts, trigger types or step limits — so we can't compare its automation builder against Kit's or MailerLite's on paper. Evaluate it inside the free plan before moving a serious list over.
Sourced from benchmarkemail.com/pricing, checked 23 August 2026.
The free plan is the evaluation — every feature is in it.
Try Benchmark free →Every field we track for Benchmark Email, gaps marked.
| Entry-level paid price | $27/mo shown at the pricing page's default slider position — the contact count it reflects is not labelled |
|---|---|
| Price at your list size | Not published statically — slider-only between 1,000 and 100,000 contacts |
| Free plan | 500 contacts · 2,500 sends/mo · 1 user · 1 domain · 2 API keys |
| Plan structure | Free · Pro (one plan, every feature) · Enterprise (100,000+ contacts, custom) |
| Feature gating | None — all plans include every feature; tiers differ by contact and seat limits only |
| Send limit | 10× your contact limit per month on Pro |
| Sending domains | 1 on Free · 10 on Pro |
| Team seats | 1 included on Pro · additional users $15/mo each |
| API keys | 2 on Free · 10 on Pro |
| List verification | Included — validate 1 list up to plan size, both plans |
| Automation | Included (every feature ships on every plan); workflow and step limits not documented on the pricing page |
| Annual discount | Not mentioned on the pricing page |
| Enterprise | Custom pricing above 100,000 contacts, "backed by premium email marketing support" |
| Courses & webinars | Not offered |
| Category | Email marketing platform |
Sourced from benchmarkemail.com/pricing, checked 23 August 2026.
Start free, and move the slider before you upgrade.
Try Benchmark free →Free to 500 contacts with every feature included — the simplest starting line in this category.