The cheapest credible way into a modern email tool, and the least transparent about what you'll pay. Here's what's capped where, and the four figures MailerLite declines to publish.
The numbers people scan for, the plan ladder as published, and the gaps MailerLite leaves — before you read a word of marketing copy.
The low-price, design-first option in this category. MailerLite sells itself on a clean editor, a genuinely cheap entry point and a top tier that removes every cap for $25/mo — and it prices on usage rather than feature access, so plans differ mostly by limits rather than by what you are allowed to do. The catch is transparency: it publishes a floor price and nothing else, so the number you will actually pay only ever appears inside its slider.
Nobody can tell you from the published page, and that is the single most important thing to know about MailerLite's pricing. It states "starting $12/month" for Comfort and "starting $25/month" for Power, and explicitly says pricing "is based on usage, not feature access — you pay for the number of subscribers you have and the volume you send." What it never publishes is a tier table. There is no static list of what 1,000 or 5,000 subscribers costs; those numbers render only inside an interactive slider. Treat $12 and $25 as floors at the smallest tier, not as your price. Annual billing saves 10%.
Comfort gives you "10× the ceiling of your subscriber tier each month" in sends. So the cap moves with your tier rather than being a flat number, and it is generous for normal newsletter cadence — but it is a cap, and if you mail a small list very frequently it is the thing you will hit. Power removes it entirely with unlimited monthly emails, which is most of what the jump from $12 to $25 buys.
Three active automations on Free, 50 on Comfort, unlimited on Power. Three is enough for a welcome sequence, an abandoned-cart flow and one re-engagement run, and nothing else — it is a real constraint rather than a token one. Separately, "multiple automation triggers" (letting one workflow start from more than one event) is a Power-only feature, which matters more than the raw count once your flows get non-trivial.
MailerLite's pricing page lists community support on Free, 24/7 email support on Comfort and 24/7 live chat plus email on Power. Its features page states 24/7 support across all tiers. Those cannot both be right. We have used the pricing page throughout, since that is the document the plan limits come from — but if free-plan support matters to your decision, get it in writing before you rely on it.
Four things, and we would rather flag them than fill them in. The exact price at any subscriber tier (slider only). The card-processing fees on digital product sales — MailerLite says it takes no commission of its own, but does not publish what the payment processor takes. Any independently-run deliverability testing; the dedicated IPs and deliverability consultation on premium tiers are real features, but the inbox-placement claims behind them are not auditable. And current third-party review scores, which is why this page has no ratings section.
Not just what's included — the mechanics, read from MailerLite's own pricing and feature pages.
The part MailerLite is best known for. A drag-and-drop editor with 70+ content blocks — surveys, image carousels, countdown timers, coupons, signatures, galleries and event RSVP buttons — so a fairly elaborate email is assembled rather than coded. There is a custom HTML route if you want it, and unlimited saved templates from Comfort up.
A visual workflow builder with prebuilt templates, running anything from a single lead-magnet delivery to a multi-step sales funnel. What changes between plans is how many you can run and how they can start.
Signup forms plus three pop-up styles — teaser pop-ups, promotion pop-ups and spin-the-wheel — with behaviour and design controls over when each fires. Allowances run 3 forms on Free, 10 on Comfort and unlimited on Power.
Both builders are bundled rather than sold separately, which is a genuine cost saving if you would otherwise pay for a site builder alongside your email tool. You get 1 landing page and 1 website on Free, 10 of each on Comfort, and unlimited on Power.
Beyond ordinary merge-field personalization, MailerLite supports dynamic content and conditional block visibility, so one email can show different sections to different segments rather than being duplicated per audience. Smart Sending uses machine learning to time delivery per individual subscriber instead of sending the whole batch at once.
A/B testing is available on every plan, including the free one — worth noting because rivals routinely gate it behind a paid tier. From Comfort up it becomes multivariate: MailerLite's own wording is that you can "test multiple variables at once like sending time, sender name, subject lines" rather than one at a time.
Native selling of digital products and paid newsletter subscriptions, plus Shopify and WooCommerce integrations for physical stores. Allowances run 1 digital product or booking on Free, 5 on Comfort and unlimited on Power.
An AI Email Generator for drafting campaign content, plus a Subject Line Generator and an AI Writing Assistant from the Comfort tier up. These are writing aids rather than the agentic tooling some rivals now ship — though MailerLite does list a Claude integration among its connectors.
Reporting covers link clicks, geolocation, signup sources and ecommerce revenue, so you can trace which acquisition source produced which sales rather than only which email got opened. On the connector side, 150+ integrations including WordPress, Canva, Zapier, Shopify, WooCommerce and Claude.
Dedicated IPs and deliverability consultation are offered on premium tiers, and a dedicated IP is available as an Enterprise add-on. As with every vendor in this category, the inbox-placement claims are not backed by a published methodology you could audit, and we found no independent testing to cite. Your own list hygiene will matter more day to day than the platform.
Sourced from mailerlite.com/pricing and mailerlite.com/features, checked 23 August 2026.
MailerLite's free plan runs to 250 subscribers.
Try MailerLite free →Every field we track for MailerLite — including the ones it declines to publish.
| Entry-level paid price | Comfort — "starting $12/month" on monthly billing. The price at your own subscriber count is not published |
|---|---|
| Price at a given list size | Not published. Renders only inside an interactive slider — there is no static tier table |
| Unlimited automations from | Power — "starting $25/month" |
| Free plan | 250 active subscribers, 2,500 emails per month |
| Free plan limits | 3 automations, 2 seats, 1 website and 1 landing page, 3 signup forms, 1 digital product or booking, community support |
| Free plan exclusions | API/MCP sending, custom user permissions, and removing MailerLite's logo |
| Send limit | 2,500/mo on Free · 10× the ceiling of your subscriber tier on Comfort · unlimited on Power |
| Automations | 3 on Free · 50 on Comfort · unlimited on Power. Multiple triggers per automation is Power-only |
| Team seats | 2 on Free · 3 on Comfort · unlimited on Power and Enterprise |
| Landing pages & websites | 1 each on Free · up to 10 each on Comfort · unlimited on Power |
| Signup forms | 3 on Free · 10 on Comfort · unlimited on Power |
| Digital products / bookings | 1 on Free · 5 on Comfort · unlimited on Power |
| A/B testing | On every plan including Free · multivariate testing from Comfort up |
| Segmentation | Dynamic content and conditional block visibility · Smart Sending times delivery per subscriber |
| Email editor | Drag-and-drop with 70+ content blocks, plus a custom HTML option. Unlimited templates from Comfort |
| AI features | AI Email Generator on all plans · Subject Line Generator and AI Writing Assistant from Comfort |
| Integrations | 100+ stated on the free plan; 150+ stated on the features page, including WordPress, Canva, Zapier, Shopify, WooCommerce and Claude |
| Ecommerce | Shopify and WooCommerce integrations · sells digital products and paid newsletter subscriptions |
| Transaction fee | MailerLite states it takes no commission on your sales. Card-processing fees are not published |
| CRM / sales pipelines | None — this is an email marketing tool, not a marketing automation suite |
| Courses & webinars | Not offered |
| Support | Community on Free · 24/7 email on Comfort · 24/7 live chat and email on Power. Note that MailerLite's features page contradicts this and claims 24/7 support on all tiers |
| Phone support | Not published at any tier |
| Mobile app | None found in current feature documentation |
| Deliverability | Dedicated IPs and deliverability consultation on premium tiers; dedicated IP is an Enterprise add-on. No auditable methodology or independent testing found |
| Enterprise tier | Custom pricing from 200,000+ subscribers — dedicated success manager, custom sending volume, unlimited seats, priority support, account audits, deliverability support |
| Annual billing discount | 10% — the smallest in this category |
| Pricing model | Usage-based: "You pay for the number of subscribers you have and the volume you send," not for feature access |
Sourced from mailerlite.com/pricing and mailerlite.com/features, checked 23 August 2026.
Free forever to 250 subscribers, no card required.
Try MailerLite free →Free to 250 subscribers, no card required — which is also the fastest way to see what your real price would be.