A genuinely free CRM at one end, $800 a month plus onboarding at the other. Here's how the three pricing axes work, and the one case where the big number is worth it.
The enterprise benchmark everyone else prices against — a free CRM at one end, $800 a month at the other.
HubSpot is a CRM platform whose Marketing Hub happens to compete with everything else on this site. Marketing shares one contact and deal record with Sales and Service Hub, which is the entire justification for its price: campaign-to-revenue attribution nothing email-first can offer. The free tier is unusually real — 2 users, unlimited CRM contacts, 2,000 sends a month — and the wall is equally real: the tier where automation matures costs $800/mo billed annually plus a $3,000 one-time onboarding fee, priced by seat and by "marketing contacts."
Three axes move at once. Seats: Starter is priced per seat ($7 promo, $20 list); Professional includes 3 seats, Enterprise 5. Marketing contacts: 1,000 on Starter, 2,000 on Professional, 10,000 on Enterprise — more cost more, on a tier ladder rendered in a calculator. One-time onboarding: $3,000 at Professional, $7,000 at Enterprise. Year one on Professional is realistically $12,600+ ($9,600 subscription plus onboarding) before extra contacts.
HubSpot separates CRM contacts (unlimited, even free) from marketing contacts — the ones you can actually email — and bills on the latter. That's why the free tier can honestly say unlimited contacts while sends cap at 2,000 a month. It also means a big database costs nothing until you market to it, which genuinely suits sales-led teams.
$7 per seat per month is a new-customer promotional rate HubSpot states plainly; list is $20. Starter at either price is real email marketing with light automation — a fair rival to the email platforms here. The product most people mean by "HubSpot automation" — workflows, scoring, attribution — starts at Professional, and so does the real bill.
One case: marketing and sales working the same records. A campaign that sources a deal shows up in revenue reporting; a rep sees every email a lead opened. If your business closes in a pipeline, that visibility can be worth $800/mo. If you have no sales team, you are buying attribution nobody will read — GetResponse or ActiveCampaign automate email for a tenth of the cost.
Exact per-contact pricing above each tier's included allowance (calculator-only), Breeze credit costs and consumption rates, and current promo eligibility windows. Prices read from hubspot.com/pricing/marketing on 12 August 2026; confirm your configuration with HubSpot before buying.
Read from hubspot.com's own pricing page — the same sourcing as every other figure on this site.
The architectural difference that defines the price. Marketing Hub, Sales Hub and Service Hub read and write the same contact and deal records, so a nurture campaign, a rep's call log and a support ticket are three views of one person. Every email-first platform on this site keeps marketing data in its own silo; HubSpot's whole pitch is that it doesn't.
Workflows trigger on CRM properties, deal stages and lifecycle changes, not just email behaviour — and report back in revenue, not clicks. This is the capability tier: light automation exists on Starter, but workflows, scoring and attribution arrive at Professional, which is why $800/mo is the honest price of "HubSpot automation."
A copilot plus 15+ purpose-built agents spanning content, prospecting and service — the broadest AI surface among the platforms we track. The caveat is the meter: Breeze runs on a separate credits system, so heavy AI usage is a budget line of its own rather than a bundled perk.
2,000+ integrations — an order of magnitude beyond most of this category (Mailchimp states 300+, Moosend 50+). For businesses whose stack is the deciding factor, this row alone can settle the comparison, and it's also what makes leaving HubSpot expensive later.
2 users, unlimited CRM contacts, 2,000 email sends a month — capped by people and sending, never by database size. As a free CRM it's the strongest $0 product on this site; as free email marketing it's mid-pack. It exists to make the eventual upgrade frictionless, and it's very good at that.
Sourced from hubspot.com/pricing/marketing, checked 12 August 2026.
The free tier is the honest way to find out if you need the rest.
Try HubSpot free →Every field we track for HubSpot Marketing Hub.
| Free tier | $0 · 2 users · unlimited CRM contacts · 2,000 email sends/mo |
|---|---|
| Starter | $7/mo/seat new-customer promo (list $20/seat) · 1,000 marketing contacts |
| Professional | $800/mo billed annually ($890 monthly) · + $3,000 one-time onboarding · 3 seats · 2,000 marketing contacts |
| Enterprise | $3,600/mo · + $7,000 one-time onboarding · 5 seats · 10,000 marketing contacts |
| Pricing model | Per seat + marketing-contact tiers + one-time onboarding fees on paid tiers |
| "Marketing contacts" | Billing counts only contacts you market to; CRM storage is unlimited on every tier |
| Annual discount | ~10% on Professional ($800 annual vs $890 monthly) |
| CRM & attribution | Shared contact and deal records with Sales and Service Hub · campaign-to-revenue attribution |
| Automation | Light on Starter; workflows, lead scoring and attribution from Professional |
| AI features | Breeze — copilot plus 15+ purpose-built agents, metered by a separate credits system |
| Integrations | 2,000+ stated — the largest count we track |
| Phone support | From Professional up |
| Send limit | 2,000/mo on Free; paid tiers scale with marketing-contact tier |
| Courses & webinars | Not offered |
| Category | Marketing automation platform — a full CRM suite; Marketing Hub is one module |
Sourced from hubspot.com/pricing/marketing, checked 12 August 2026.
Price your seat count and contact tier before comparing anything else.
Try HubSpot free →Start on the free CRM — it's the honest way to learn whether the $800 tier would ever pay for itself.