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Where the prices come from. Every figure here was read from that vendor's own pricing page — Instapage & Salesforce on 6 Oct 2026, HubSpot on 12 Aug 2026, Keap & EngageBay on 23 Aug 2026. Where a vendor publishes no figure we mark the gap rather than estimate it.
How we earn. Nothing from HubSpot or Salesforce — we have no relationship with either. We may earn a commission if you sign up through a link on this page, which never changes a row or a ranking. Full disclosure.
Four numbers, each read from the vendors' own pricing pages. If one of them is the reason you're here, the tabs above have the working behind it.
HubSpot charges a one-time $3,000 onboarding fee at Professional, and $7,000 at Enterprise. Keap and EngageBay charge nothing beyond the subscription.
Keap's one plan covers CRM, automation, pipeline, text, invoicing and payments. HubSpot reaches a comparable set at Professional, $800/mo annual — plus that onboarding fee.
Marketing Cloud Next Growth is $1,500 per org per month billed annually, charged on top of the per-user licence. Its add-ons are priced at $8,000–$20,000/mo.
EngageBay's free tier includes the CRM, live chat and a real helpdesk. HubSpot's free plan caps sends at 2,000/mo and sells its service desk separately. Salesforce has no free plan.
If your money goes on ads, the page the click lands on is the last step before a lead. Instapage includes 10 team members on every tier; HubSpot gives 3 on Professional and charges $45/mo for each one after.
Salesforce was read from its own pricing pages on 6 October 2026; HubSpot, Keap and EngageBay on 12 and 23 August 2026. We earn nothing from HubSpot or Salesforce.
There isn't one winner here — there are three, and they answer different questions. Find yourself in one of these and you can stop reading.
The case for each of the three in four points — and beside every point, the HubSpot or Salesforce number it is measured against. Where a leader wins instead, we have said so rather than leaving the comparison out.
HubSpot publishes its tiers, seat prices and onboarding fees in full. Salesforce publishes edition prices but no contact counts. Both are quoted billed-annually below. We earn nothing if you stay with either.
Read 10 September 2026 — Constant Contact from the "Tiered Pricing – Fee Schedule" overlay on its pricing page, Mailchimp by stepping its own "Number of Contacts" selector through all twenty tiers. Mailchimp's list monthly rate is exactly its annual rate divided by 0.85.
All four, row by row, with a named pick on every one — ties included, and the rows the leaders genuinely win. HubSpot and Salesforce are the greyed columns: a baseline, never eligible to win. Untick a platform to narrow the table; the rest of the page stays put.
This only filters the challenger columns — HubSpot and Salesforce stay for reference, and the rest of the page keeps both.
Every figure was read from the vendor's own pricing or feature page — Salesforce on 6 October 2026, HubSpot on 12 August 2026, Keap and EngageBay on 23 August 2026. The "Better pick" column is an editorial judgement, and where a row can't be fairly compared we say so rather than inventing one.
Every plan from all three challengers, priced at the same contact count, with HubSpot and Salesforce on the same axis so you can see the gap rather than take our word for it. Read the note under the leader prices: theirs are per-seat or per-org fees, not per-contact, so they sit flat while the challengers climb. Instapage is priced by monthly visitors rather than contacts, so read its line as the ad traffic the page handles.
Skip the table. Find the line that sounds like you.
Pricing and features in this category move constantly, and most comparison pages never get updated. Here's what has actually changed at each platform, and when.
Plan ladders, what's gated where, and the thing each vendor's marketing page doesn't lead with.
Every figure on this page traces back to a vendor's own pricing page. Here's how we put it together.
Every price here was read off the vendor's own published tier table, not a third-party review. Where a vendor doesn't publish a figure, we say so instead of interpolating and presenting a guess as fact.
"Entry plan" means something different at each vendor. We compare by capability — the cheapest plan with unlimited automations, say — because that's the comparison that changes a decision.
We name a better pick on every row, but several genuinely end in a draw and a few aren't comparable at all. Manufacturing one would devalue the rows where the difference is real.
We earn a commission from Keap and EngageBay and nothing from HubSpot or Salesforce, so the leaders are shown as a baseline rather than scored as contenders — and where they genuinely beat both challengers, as they do on integrations, AI depth and CRM at scale, the row says so outright.
Pricing last read from vendor sites 12 August – 6 October 2026 · Spotted a change? Tell us and we'll update it
EngageBay is free to 250 contacts with the CRM, chat and helpdesk switched on, and Keap runs a trial. HubSpot's free CRM caps sends at 2,000 a month, and Salesforce has no free plan at all. Starting costs nothing but an afternoon — and it is the cheapest way to find out whether you need the expensive answer.